Situation
Two Boots is an NYC pizza institution operating since 1987, with locations across Manhattan, Brooklyn, Jersey City, and Nashville. In March 2026, the original East Village location closed as part of a relocation — a footprint contraction that put pressure on the remaining stores to prove the brand's core performance, not just its size.
The focus of the engagement
The focus of the engagement centred on protecting and growing same-store performance across the remaining West Village, Upper East Side, and Upper West Side locations through the closure — plus building out catering as a secondary revenue line and converting the brand's already-distinctive social voice into measurable engagement.
The verified result
Same-store net sales grew +12% year over year ($1.44M → $1.62M, Jan–May, reconciled to Toast POS), with covers up +4% — meaning revenue grew faster than traffic. Catering guests grew +15% and catering revenue +7%. Instagram profile visits grew 2.05× and Facebook link clicks +308% (Meta).